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The end of the year is a time for reflections, evaluations and analysis: the fruits seeded during the year are harvested and the ground begins to be prepared for future objectives. In this context, a new chapter opens in the history of Celli: for a few weeks, in fact, a new message (« Built To Be Strong ») accompanies the company brand in every type of communication.
The objective is to express in words the solidity of the company and its products. In fact, Celli has been manufacturing agricultural machines since 1955, and in these years of innovation and technological change, one thing has never changed: Celli machines are designed with one and only goal, that of being strong and resistant, just like the people who use them.
There is an invisible thread that binds those who work the land in Celli: it is a predisposition, an attitude, a way of being that leads to facing every challenge with determination and inner strength.
The connection between the solidity of Celli machines and the tenacity of the people who use them is also the crux of a new advertising campaign, with an international scope: « Unbreakable like you » is not simply a slogan in this sense, but an invitation to be part of a community of individuals who share determination, strength and stubbornness.
The new chapter in Celli’s history opens with all these premises on the table, with the idea of strengthening itself globally and being a reliable partner with which to build a solid future.