Who we are

Sometimes it happens that we are requested to provide some figures to better position Celli Company in the field of soil tillage:

  • Celli Company is located in the industrial area of Forlì, where the production plants cover an area of 15,000 square meters on a total of 50,000 square meters.
  • Celli S.p.A. holds 3 other Companies: 2 commercial Branches located abroad and 1 production Company specialized in the gearboxes manufacture.
  • Celli counts for 130 employees in total.
  • Celli manufactures about 6,000 units per year.
  • Celli manufactured more than 70,000 units since 1955.
  • Celli has available 8 different products range and 51 machines models are included in his price list (April 2002).
  • Celli distributes his products in more than 30 foreign countries and his export turnover is about 50% of the total Company turnover.
  • Celli has renewed the 30% of his range in the last 3 years.
  • Celli has his Quality System Certified by DNV as per ISO 9001, since 1998.

Strategy

Celli plays a leading role in the Italian and European sector of agricultural machinery manufacturers, and over the years it has become the absolute leader in many segments of the Italian market of soil tillage machinery.

If we had to sum up in few words what we want to be on the market we would say that, first and foremost, we want to be recognised as SPECIALISTS. We believe that trying to make too many things at the same time (which is rather common nowadays) prevents companies from achieving good results in terms of product development and quality.

This strategy has allowed us to offer a WIDE RANGE which is very complete and has few competitors on the market.

Another crucial point is the presence on the market, which is represented not only by the products, but also by the sales personnel, the after-sales service and the whole company’s staff.

We have always aimed at building a SERIOUS, SOLID AND DYNAMIC COMMERCIAL PRESENCE and creating LONG TERM PARTNERSHIPS, because we know that working with professionalism and patience will always pay off.

A new team of experts has been working at Celli’s for the last three years on an INNOVATIVE PROJECT for soil ecological disinfection machinery, based on an exclusive patented technology that will lead to excellent results at competitive costs.

With this line of products Celli enters the flourishing market of ecological equipment.